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How to Clean a JuJuBe Bag (So It Looks Brand New)

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Confession: I had my JuJuBe diaper bag for over five years and never cleaned it a single time! Oops! I finally bit the bullet, rolled up my sleeves and tackled this project. I learned what works and what doesn’t, and now I want to show you how to clean your JuJuBe BFF diaper bag — the easy way!

Read on to find out how to make your JuJuBe diaper bag look brand new again with minimal effort.

A picture of a diaper bag turned into camera bag


How to clean a JuJuBe BBF diaper bag

How dirty can a JuJuBe bag get? How about 5 years of dirty?

That’s how long I went without cleaning my JuJuBe bag. Life just got in the way (as life does) and I never got around to cleaning my diaper bag.

I have carried this bag every single day for the past five years. Then, before I knew it, I picked up my JuJuBe bag one day and saw THIS!

Close up of a dirty JuJuBe bag

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That is one DIRTY JuJuBe diaper bag!

Duh Duh DUH! Cue the horror music.

I have to say, this JuJuBe BFF diaper bag is an absolute BEAST! It has done its duty tirelessly, after being swung and flopped and stuffed in various places from the USA to Germany to China and back again.

But before my diaper bag could move on to newer and better things, she needed to be cleaned up a bit.

(Update: I converted my JuJuBe BFF into a camera bag with a super easy 5-minute hack! Check it out.)


JuJuBe washing instructions

JuJuBe, the lovely company that they are, provided some guidance on how to clean their bags. Unfortunately, most of their suggestions didn’t work for me.

Wipes? Nope.

Vinegar spray and cloth? Nope.

Dish soap and sponge? Nope

Need proof? See below.

(After those methods didn’t work, I knew I was going to have to escalate my cleaning to the next level. But I took it a little bit farther than the JuJuBe instructions and the results were fantastic!)

A woman spraying a JuJuBe bag clean
At least I tried!


What you need to wash your JuJuBe bag:

  • Dirty JuJuBe diaper bag (easy peasy)
  • A large plastic bin (needs to be deep enough to submerge bag completely)
  • OxiClean
  • OxiClean 2 in 1 Stain Fighter
  • A pillowcase that has been washed previously (color close to your bag preferred)
  • Laundry detergent (I used Tide)


Please note that while this method will work for the BFF and many other bag models, on the JuJuBe website instructions, they note that the washing machines method will not work for the Be Rich or the Be Tagged — that’s because they contain a stiffener that breaks down with water immersion.


How to clean a JuJuBe bag:

Step 1: Take everything out of your bag

Really, check every single pocket — my BFF has so many pockets (one of the reasons I love it so much) I lose track of all of them!

I thought I had found everything, but when I pulled my bag out of the soak I found three rocks and a maxi pad that had swollen to roughly the size of a baby blue whale.

Not fun.


Step 2: Remove the straps from the bag

Unhook the straps and remove them from the bag and place to the side.

A demonstration of how to wash JuJuBe bag


Step 3: Prepare your soaker bin

Fill up the plastic bin with HOT water. As hot as you can make it without scalding yourself. (I have hands of steel, so this was pretty hot.)

Add one cup using the measuring cup provided in the OxiClean pack into the water and stir until it is dissolved completely.

Using OxiClean to clean JuJuBe bag


Step 4: Put your straps and bag in the water

Take your straps and put your bag on top of the straps to hold them down under the water. Press as much air out as possible and try and submerge the bag and straps completely.

Everything still has a tendency to float, so you need to have something heavy to put on top of them. I used my laundry detergents and cleaners to hold it all under the water!

Leave for six hours or even overnight!

(Note that the color might bleed a little. My water was pink (from the red trim) when I took it out, but it did not discolor the white parts of my bag!)

Cleaning a JuJuBe bag in water


Step 5: Remove from soak and drain

Take the heavy items off the top of your bag and dump out the water.

Get as much of the water drained out of your bag as possible. If it is too heavy and filled with water, it can unbalance the washing machine, which is where we are going next.

You can leave your JuJuBe draining in the bottom of your bathtub for 15 minutes or so and then put the squeeze on it to get all the water out.

Also, I suggest taking the time to rinse off your bin and use that to transport your bag to the washing machine so you can cut down on the drips and mess on your floor. ๐Ÿ˜‰


Step 6: Place bag in a pillowcase

Don’t skip this step!

Not only does placing your JuJuBe diaper bag inside a pillowcase protect your bag’s delicate parts from hitting the sides of the washing machine as it is being agitated, it but also helps to catch any small pieces of metal or bling that might fall off.

No biggie if they do!

One of the metal feet that hold the bag up on the bottom fell off inside the pillowcase, but it was easy to reattach.

If you lose some jewels they can also be glued back in.

Once your bag and it’s straps are in the pillowcase, tie it up nice and tight and place it UPSIDE DOWN in the washing machine.

If your washing machine is like mine and makes the Earth shake if it is unbalanced, add some neutral or similarly colored towels to the other side to balance out the washing machine while cleaning the diaper bag.

(You want it to be upside down so that it doesn’t fill with water and seriously unbalance the machine. I went ahead and counter-balanced my machine anyway with some towels placed on the other side.)

Washing JuJuBe bag in the washing machine


Step 7: Wash in the washing machine

Once you have the bag and towels in place (if you use them), start the machine and fill it up with warm to hot water.

Press as much air out of the pillowcase as you can by holding it under the water firmly with your hands.

Add your laundry detergent and the OxiClean 2-in-1 Stain Fighter.

Wash as you normally would.


Step 8: Remove and dry

After your bag has completed the wash cycle and been spun dry, remove from the machine and take it out of the pillowcase. You can use the plastic bin again for transportation.

Now you want to turn the JuJuBe bag inside-out to dry. This will help all the nooks and crannies get dry, and also for it to retain its shape!

If you can, place it outside to dry.

(Try to stay out of direct sunlight, but keep it in a nice bright area. I put mine outside on my deck and allowed it to dry for about 6 hours.)

The best way to clean JuJuBe bag


Step 9: Turn inside-out again

Once the inside of your bag is dry, you can turn it right side out again. Allow it to dry a little longer (I did the rest of the drying inside my house).


Step 10: Marvel at how clean your bag looks!

I can’t believe how clean my bag looks again! It is almost spotless, even the white looks really white again.

Just look at that before and after shot!

Although this method takes a while, the cleaning method is very hands-off and is much easier than trying to scrub all the different spots by hand!

I hope this tutorial helps you get your JuJuBe bag sparkling clean again!

Need more cleaning tips? Check out this post with 55 ways to spring clean your entire home!



Pin it for Later!

A clean JuJuBe Bff diaper bag







  1. This was a WONDERFUL post!!! I Love OxiClean… and it does wonders on vintage linen. Doesn’t hurt it at all, and takes those antique stains right out! I bet I know where your bag is headed!

    1. OxiClean is magic! It also got some crazy yellow stains off of my husband white work shirts…amazing! So you think you know where my bag is headed huh? Shhhh ๐Ÿ˜‰

    1. Hi Stitch! What color bag do you have? If it has white or is extremely soiled I would definitely recommend using the Oxi-Clean and doing an overnight soak. Oxi-Clean was even able to get yellow stains out of my husband’s white shirts, so I know it has super cleaning power. Because I only tried it with the Oxi-Clean I can’t say it would be effective without it, but you could try with just Tide — worst case scenario is you have to re-wash with Oxi-Clean! Hope this helps.

  2. I just did this with my Jujube bff and the metal plate tarnished! The bag looked so much better, but I was disappointed. Until I researched how to fix it and I used bar keepers friend in a very small amount worked perfectly!

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